Success Should Elevate Your Life, Not Consume It.
At Impact Elite Coaching, success doesn’t have to come at the cost of your life, your values, or your peace of mind. We believe you can drive massive results in your business and live a life you’re proud of — and we’ll prove it.
ABOUT OUR COACHESBuilt by Producers. Backed by Experience.
Our coaches don’t just talk about success — they live it. Every member of a team is a top-producing real estate or mortgage professional with the results (and receipts) to match.
Meet the people who will challenge you, support you, and coach you like they mean it:
Impact Elite Coaching:
Our Coaches
Josh
sigman
Founder & Coach
Industry: Mortgage
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Financial Mastery - Building a blueprint for mortgage professionals ready to take real control of their income.
Sales Systems - Curated specifically for mortgage, not borrowed from another industry.
Personal Accountability - Structured follow-through that actually moves numbers.
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Josh became debt-free at 23 and a millionaire by 29. He will be the first to tell you the numbers only matter if the life behind them does too. He coaches lenders to build businesses that fund the life they're actually building, not just the production record.
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Josh has closed over $1.5B in personal production and spent 19 years helping other lenders do the same, without sacrificing everything else to get there. As founder of The Sigman Team and Legacy Mutual Mortgage, he still closes loans and still runs the systems. His coaching on financial mastery, pipelines, and accountability comes from what he does every day, not what he did a decade ago.
Haley
Garcia
Founder & Coach
Industry: Real Estate
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Business Strategy - Growth architecture for real estate agents ready to scale without burning out.
Mindset Mastery - Removing the internal ceiling.
Holistic Leadership - Building a business and a life that are genuinely worth having.
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Haley believes sustainable high performance and personal fulfillment aren't in competition. They're the same goal from different angles. She's as comfortable in a high-stakes boardroom as she is on a hiking trail at sunrise, and she brings both to her coaching: rigorous business strategy alongside the mindset work that makes it last. She has already done what most agents only dream about: built a top-tier brokerage and sold it. She coaches from the full picture.
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Haley currently leads two top-producing real estate teams, each closing over $100 million annually, and is ranked among Houston's top 25 agents, not as legacy titles, but right now, in today's market. As a founder of Impact Elite Coaching and a certified executive and master life coach, she works with agents who are already producing but feel like the business is running them instead of the other way around. Her coaching philosophy is straightforward: most agents who plateau don't lack skill, they lack alignment. She brings deep real estate industry expertise, a track record of building and selling a top-tier brokerage, and a coaching approach that treats mindset and strategy as equally non-negotiable.
Gavin Ekstrom
Founder & Coach
Industry: Mortgage
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Strategic Vision - Building beyond personal production
High-Performance Team Leadership
Scaling Operations - Growing from individual production to regional dominance
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Most coaches can help you close more loans. Gavin can help you build the kind of operation where other people close them for you. He's personally closed over $235M in a single year, and then turned around and built a $3.4B region. That's two completely different skill sets, and he has both. If your goal is a team, a region, or a business that runs at scale, there are very few coaches in this industry who have actually lived that at this level.
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Gavin has spent 30+ years building things in the mortgage industry that most people only put on vision boards. As Senior Vice President at CrossCountry Mortgage, he has closed over $235M in personal annual production and built a region that now exceeds $3.4B, which means he has operated at every level of this industry, from the loan-level grind to enterprise leadership. As a founder of Impact Elite Coaching, he works specifically with producers who are ready to make the leap from high performer to high-impact leader. His coaching is built around one core belief: big vision without execution is just a dream, and execution without vision is just a ceiling. He helps clients build both.
JJ
MAZZO
Founder & Coach
Industry: Mortgage
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Resilience As A System - Built from real experience, not theory.
Mindset Under Pressure
Production Systems - Designed to generate income beyond a single stream.
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JJ filed for bankruptcy at 32. By 37, he was a multimillionaire. That five-year window is not a footnote in his story, it is his coaching philosophy made real. He knows what it takes to rebuild from the bottom because he did it, in this industry, with the same income volatility and market pressure his clients face every day.
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J.J. Mazzo is EVP at CrossCountry Mortgage, founder of The Mazzo Group, and a founder of Impact Elite Coaching. He has surpassed billions in funded volume and built multiple income streams as an eight-figure business owner, after filing for bankruptcy at 32 and rebuilding to multimillionaire status by 37. That timeline is what separates JJ from nearly every other coach in this industry: he has experienced the full range of what commission-based sales can do to a person's finances, identity, and sense of possibility; and came out the other side with a system for it. His coaching is built around resilience as a discipline, mindset under real pressure, and production systems that don't depend on a single revenue source. He works with mortgage lenders who are ready to stop surviving the hard seasons and start building something that can withstand them.
OLEG
TKACH
Founder & Coach
Industry: Mortgage
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Units-Based Production Efficiency
Creative Problem Solving
High-Performance Leadership - Developing the discipline to build systems that produce consistently.
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Being ranked #1 in Washington by dollar volume is one thing. Being ranked #1 by units, back-to-back, is something else entirely. Units means volume of transactions. It means Oleg's systems are built to close more deals, not just bigger ones. Add nearly 20 years in the industry and a reputation for creative loan structuring that turns dead deals into closed ones, and you have a coach who can help you produce more in ways that most coaches in this space simply can't teach.
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Oleg is a founding coach at Impact Elite Coaching, Branch Manager and Senior Loan Officer at NFM Lending, and the #1 loan officer in Washington State by units for back-to-back years (2023–2024). With nearly two decades of lending experience, he is known for three things that don't always come in the same package: disciplined production systems that drive consistent volume, the tactical precision to execute at an elite level, and the creative loan structuring ability to close deals that stop other lenders cold. His clients range from rising LOs building their foundation to elite producers who want to sharpen their edge, and what they share is a desire to produce more with less chaos. Oleg coaches with a performance-first mindset grounded in what actually works at the top of this industry, right now, in today's market.
LISA
WELLS
Coach
Industry: Mortgage
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Referral-Driven Sales Systems
Compounding Relationship-Based Production
Sustainable Growth
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Lisa has closed over 5,900 loans across 26 years in the industry, through multiple rate cycles, market crashes, and every shift this industry has thrown at originators since 1999. That kind of tenure doesn't just build experience. It builds perspective that no amount of production in a single good year can replicate. When she coaches you on building a referral-based business that sustains itself, she's speaking from a track record most people in this industry will never reach.
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Lisa Wells launched her mortgage career in 1999 and has since closed over 5,900 loans, a volume that reflects not just production, but the kind of deep, relationship-driven business that keeps clients coming back and referring others for decades. She has coached lenders nationwide and brings a perspective shaped by every market cycle since the late 1990s: the boom years, the 2008 collapse, the post-pandemic rate environment, all of it. Her coaching is built around a simple philosophy, sustainable growth beats spectacular burnout every time, and she lives it personally. She has built a 26-year career alongside a full life: two kids through college, a husband who rides, dogs who don't slow down. That balance isn't an accident. It's a system. And it's exactly what she helps her clients build.
Danell
RIGGS
Coach
Industry: Mortgage
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Adaptability - Building a business that bends without breaking through every market cycle.
Work-Life Integration - As a production strategy.
Long-Term Vision - Developing the discipline to build for a decade, not just a quota.
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Danell has spent over two decades in mortgage as a professional and as a wife and mother, which means she has never had the luxury of treating production as the only thing that matters. She built her career inside a real life, with real competing demands, and she coaches from that experience. For lenders who are tired of being told to just outwork the problem, Danell offers something different: a way to grow that doesn't require you to sacrifice everything else to get there.
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Danell Riggs is a mortgage professional and business coach with over two decades of industry experience. Her coaching is built around a belief that resonates especially with lenders who have been grinding at the cost of everything else: sustainable growth and a full personal life are not in competition. They are the same goal. Danell helps clients build the systems, boundaries, and long-term vision to achieve both, and she coaches from the experience of having done it herself, through every market cycle and life season this industry has thrown at her.
STEWART
SADLER
Coach
Industry: Mortgage
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A Fortune 500 Operational Lens - Applied to mortgage.
Operations and Systems Infrastructure
Leadership Development - Turning high producers into high-functioning leaders.
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Most coaches in this industry learned the business from the inside and never left. Stewart came in from the outside, as a former Accenture consultant, and that changes everything about how he sees a mortgage operation. Where others see a production problem, he sees a systems problem. He brings a Fortune 500 operational lens to an industry that rarely benefits from one, and his clients are better for it.
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Stewart is the Managing Partner of Cornerstone Mortgage Group and a founding coach at Impact Elite Coaching. Before entering the mortgage industry, he spent years at Accenture, one of the world's leading management consulting firms which means he approaches every mortgage operation the way a business strategist would: with discipline, objectivity, and a systems-first mindset that most people in this industry never develop. He works with team leaders and branch managers who are ready to stop managing chaos and start building a business that runs with intention. A lake enthusiast and committed family man, Stewart is at his best when fully recharged, and he coaches his clients to build businesses the same way: with the margin to sustain the pace.
ALLEN
HUGGINS
Coach
Industry: Real Estate
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Brand-Building - Becoming the go-to name in your community.
Client Experience - Building the kind of reputation that compounds over time.
Legacy Leadership - Growing a business built entirely on trust.
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Allen is a 9th-generation Nashvillian who has guided over 950 families through the home-buying journey. That combination tells you everything about how he operates: with deep community roots, relationship-first instincts, and a long-game perspective that most agents in this industry never develop. He doesn't coach agents to chase volume. He coaches them to build the kind of presence in their market that makes volume inevitable.
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Allen Huggins is the Managing Broker of WH Properties and a coach at Impact Elite Coaching. As a 9th-generation Nashvillian, he has spent his career building a real estate practice rooted in something most agents try to manufacture: genuine community trust. Over 950 families have moved through their home-buying journey with Allen's guidance, not because of marketing spend or lead generation systems, but because of a reputation built one relationship at a time. His coaching reflects that philosophy. Allen works with real estate agents who are ready to move beyond the transaction mindset and build a brand, a client experience, and a legacy that sustains them for the long term. His leadership style is grounded and service-focused, the kind that earns confidence quietly, and keeps it permanently.
ana
warmke
Coach
Industry: Real Estate
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Rapid Professional Development - Fast-track credibility.
Community-Rooted Growth
Values-Led Production - Developing the discipline to do what’s right in every transaction.
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Ana Warmke earned her real estate license in 2018. By the time most agents are still finding their footing, she had built a top-producing team, earned her broker's license, accumulated five professional designations, landed on NAHREP's Top 100 Teams nationally, and taken a seat on the San Antonio Board of Realtors. That timeline is not luck, it's the result of a very specific philosophy: show up with excellence, invest in your community, and do what's right even when it's harder. She coaches agents who want to build that kind of career; fast, credible, and built to last.
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Ana Warmke is the team lead of the Warmke Real Estate Group, a top-producing team serving the San Antonio metro area built on trust, results, and heart. Since earning her real estate license in 2018, she has earned her broker's license and five professional designations (ABR®, MRP, RENE, SRS, and C2EX )and led her team to recognition as San Antonio Platinum Top 50 and a NAHREP Top 100 Team nationally. A board member of both the San Antonio Board of Realtors and NAHREP, and founding past president of the Stone Oak chapter of National Charity League, Ana leads with as much intention off the production floor as on it. Her coaching philosophy is simple: consistent growth and joyful service are not soft values — they are a strategy.
JOE
SOTO
Coach
Industry: Mortgage
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Referral-Based Business Development
Team Building & Scaling Operations - The systems and structure that let a growing team produce consistent results.
Authentic Leadership - A no-BS coaching style.
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Joe Soto is from Brooklyn. He will tell you exactly what he thinks, show you exactly what works, and genuinely want to see you win. With over 20 years in the mortgage industry and a track record of building referral-driven teams with strong systems and even stronger culture, Joe brings something that's harder to teach than tactics: the ability to lead with authenticity and still run a high-performing operation. He's not coaching theory. He's coaching from the business he built and still runs every day.
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Joe Soto leads The Soto Team, a high-performing mortgage branch built on structured operations, consistent communication, and a referral-based business model that has stood up through every market cycle. With over 20 years in the industry, he has built and scaled a growing team of loan officers and support staff where production and client satisfaction run high at the same time. Originally from Brooklyn, Joe brings a directness and authenticity that resonates with lenders who are tired of polished playbooks that don't reflect the reality of the business. A proud husband, father, and dedicated girl dad, Joe believes success in business means nothing without strong relationships at home and in the community, and he coaches his clients to build both.
jen
davis
Coach
Industry: Real Estate
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Systems-Driven Team Growth
Team Profitability
Leadership Development - The only coach who has led top industry coaches at the national level.
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When Jen joined Keller Williams in 2012, she was closing 16 transactions a year. Her first year using KW's systems, she closed 50, and went on to build a team closing 225+ annually before scaling to Co-Owner and CEO of Holt Homes Group, where six agents now close 500+ homes a year at above 40% profitability. That progression is not a highlight reel. It's a systems story. In 2022, KW named her Vice President of KW MAPS Coaching, where she led top industry coaches helping agents build their businesses and their lives by design. She stepped down in 2024 to invest that energy elsewhere. Impact Elite is one of those places.
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Jen Davis entered real estate in 2008 and has spent the years since building one of the most efficient team operations in the industry. As Co-Owner and CEO of Holt Homes Group at Keller Williams, six agents in production consistently close 500+ homes annually at above 40% profitability, proof that the right systems don't just grow a business, they transform it. From 2022 to 2024, Jen served as Vice President of KW MAPS Coaching, leading top industry coaches helping agents achieve their goals and live by design. Beyond real estate, she serves on the Directional Leadership Team and as Executive Pastor of Arrows Out for North Point Church, where purpose-driven leadership is not a philosophy she talks about. It's one she lives.
phil
puma
Coach
Industry: Real Estate
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Systems and Accountability - The infrastructure that turns inconsistent production into consistent closings.
High-Performance Habits - Building teams that are results-driven and genuinely worth showing up for.
Culture and Team Cohesion - Backed by a decade of national coaching experience.
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Phil has been coaching real estate agents nationally for over a decade, not as a former producer who moved on, but as someone actively leading a team that produces $100M+ annually in the Lake Norman and Greater Charlotte markets. His coaching isn't built on what worked ten years ago. It's built on what's working right now, tested in real transactions, with a real team, in today's market. Over 20 years and $1 billion in career sales later, Phil is still in it, and still coaching others to build something just as lasting.
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Phil Puma is the founder of Puma & Associates Realty, a top-performing real estate team serving the Lake Norman and Greater Charlotte markets. With over 20 years of experience and more than $1 billion in career sales, his team consistently produces over $100 million annually, built on strong systems, clear execution, and a culture that is results-driven and genuinely fun to be a part of. Alongside his production, Phil brings more than a decade of national coaching experience helping agents build systems, develop high-performance habits, and drive consistent closings, grounded in one belief: proven strategies only matter if they translate into real-world execution. Outside of real estate, he leads through F3, gives back through various charitable initiatives, and recharges with family, travel, and time on the water at Lake Norman.
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